A message from Dr. Adeera Levin:

Over the past decade, the BC Renal Agency and the renal network have evolved to meet the growing and changing needs of our patients, care teams and communities. During that time, our agency logo has remained essentially unchanged. As we enter a new year, the agency is pleased to introduce a new visual identity – one that is modern, fresh and evokes a sense of forward motion and leadership. The butterfly in flight captures the goal we have for all patients with kidney disease – that they might live their life to the fullest in spite of the challenges of living with a chronic illness.

Wanting to be fiscally responsible, the transition to the new logo will be made over time with our printed materials and videos. We will use up the current stock and replace the logo in subsequent production cycles. Materials online will be updated in a phased approach.

If you require an electronic version of the logo, please contact Stacey Richardson at Stacey.Richardson@bcpra.ca.

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